Appeal Analysis shows gifts that carry a specific appeal. Audience Analysis shows how a list of people gave after a start date, including gifts that used a different appeal.
Use this article when
- You want results for one appeal, campaign, or channel.
- You want to see how a group of donors gave after a campaign started.
- You are looking at both reports and are not sure which one answers your question.
Appeal Analysis: gifts from one appeal
Open this report when you know the appeal name, appeal code, or channel. Avid totals the gifts recorded with that appeal. You do not need to build an audience first.
- Go to Insights → Appeal Analysis → Appeal Analysis.
- Click Filters.
- Open Gift Details. Appeal and channel usually live there. If you do not see them, check the other sections.
- Select the appeal, then click Apply.
To narrow the dates, open Time Period in the same Filters panel. See Filter an Insights report.
Audience Analysis: giving from a list of people
In the menu this report is named Analysis Audience Giving Report. It answers a different question: how did this group of people give after a start date? A gift counts even when it did not use the appeal code from the campaign.
The group has to be saved as an Analysis Audience before it appears on the report. If you have not done that yet, start with How to Create an Analysis Audience.
- Go to Insights → Appeal Analysis → Analysis Audience Giving Report.
- Click Filters and select your audience.
- Click Apply.
The report lines each audience up by days after its own start date. That lets you compare a spring campaign and a fall campaign on the same window, such as the first 30 days. For how that window works, see Analyze giving behavior with Audience Analysis.
Which report should I open?
- I have an appeal name or appeal code. Use Appeal Analysis.
- I have a list of donors and a start date. Use Audience Analysis.
FAQ and common issues
I filtered Appeal Analysis and the total still looks off
Check the time period in Filters, then confirm the appeal on the gifts matches the one you selected. A nickname in conversation is often different from the appeal name stored on the gift.
My audience is not in the filter list
A regular audience does not appear here. Save it as an Analysis Audience first. See How to Create an Analysis Audience.
Can I use both reports for the same campaign?
Yes. Appeal Analysis shows gifts tagged with the appeal. Audience Analysis shows what the people on your list gave afterward, including gifts tagged with something else.