On October 29th, Avid is rolling out IA3.

IA3 is the latest update to Avid’s Impact Architecture—the underlying infrastructure that allows you to multiply your impact using Avid.

You’ll notice a big change to the overall look and feel of Avid. It’s simpler, cleaner, and an easier experience to find all the data and insights that you’re looking for.

But IA3 is a lot more than just a glow up.

Playbooks: Campaigns Built for You

Avid Playbooks build your campaigns for you.

Every channel.
Every audience.
Every touchpoint.

Using the power of Agentic AI and trained on learnings from 8,000+ fundraising experiments—Avid Playbooks is radically changing how fundraisers run campaigns.

Just choose your play and watch Avid Playbooks create copy for every channel, every audience, and every touchpoint.

A complex campaign used to take weeks to create. With Avid Playbooks, it’s ready to launch in minutes.

How Does Avid Playbooks Work?

Avid Playbooks is like nothing else available to fundraisers today.

There are lots of AI tools that can write your next appeal, donation page, or ad campaign.

But these other AI tools:

1. Don’t know what effective fundraising looks like.
2. Are disconnected from your actual performance.
3. Require lots of manual inputs just to get a draft created.

Avid Playbooks are different. 

They're trained on learnings from 8,000+ fundraising experiments.
They're connected to your fundraising performance.
They're powered by Agentic AI—allowing you to create quality campaigns with minimal input.

1. Choose Your Play

When you first access Avid Playbooks, you’ll see a catalog of Plays. These are different types of campaigns that you can run to help improve key metrics and results.

Choose a play focused on Acquisition, Retention, Upgrade, Reactivation, or Awareness.

1. Give it a title.
2. Add a description.
3. Select your time frame.

Avid will take care of the rest. 

Within minutes, Avid will create the copy for your entire campaign.

This includes copy for every touchpoint, across every channel, with segmented messaging for your most critical audiences.

2. Dial In Your Strategy

Any AI tool can create a few emails and social posts for you. But Avid takes your campaign strategy to the next level.

Avid Playbooks are built on proven fundraising campaign strategies. And they’re completely customized and tailored to you.

Avid powers your strategy by understanding everything from your brand guidelines to the most recent news that’s impacting your cause.

Need to tweak your strategy?

Just open your strategy panel and add additional guidelines. Avid will then update every touchpoint to match your updated strategy.

3. Launch Your Campaign

When everything looks good, you’re ready to launch.

Hit the “Launch Campaign” button to finalize all your touchpoints. If you’re deploying to Mailchimp, Hubspot, or Meta / Facebook Ads, Avid will set up all your touchpoints for you.

For other fundraising channels, we’ll export your full campaign copy to a Google Doc. From there, you can copy and paste into your channel of choice and deploy your campaign.

Best of all? Every time you launch a campaign, Avid gets smarter.

Avid learns your preferred tone, voice, and strategy by the copy that you approve. Next time you use Avid Playbooks, you’ll notice the copy is even more accurate—saving you time on editing and improving your results.

What’s Powering Avid Playbooks?

Any fundraiser can sign up for ChatGPT and get some help writing their copy. But AI tools are only as good as how they’ve been trained and the information they have to work with.

Avid starts learning about your organization from the moment you first log in.

Just provide your website URL, and Avid’s powerful AI agents get to work learning about your organization and researching relevant stories, articles, and news about your cause.

Everything Avid learns about you is documented in your Organization Settings—and it powers how your campaigns are built in Playbooks.

Built on Your Mission & Brand

In your Organization Settings, you’ll find a new tab called “Content.”

Here you’ll find several fields showing what Avid knows about your organization including:

• A short mission statement
• An expanded mission
• Your value proposition
• Your style guide
• Key brand terms

Avid populates all of this information automatically by researching your organization based on the website URL.

But if something needs a bit more detail, you can modify any of these fields manually.

Avid Playbooks will then use this as the foundation for how it writes copy for your campaigns.

Do you have formal brand guidelines?

Upload your brand guidelines document to give Avid even greater training on how to create campaigns for you using your voice & tone.

Relevant with the Latest News & Resources

The best fundraising campaigns are not static.

Effective campaigns are timely, relevant, and adapt to changing news and current events impacting your cause.

Avid Playbooks takes all this into consideration by constantly researching and cataloging relevant articles, resources, and stories about your organization and cause.

Using your “brand terms”, Avid will continually look for new articles and news about your organization. 

The latest news can shape and inform how Avid writes your donation appeals, landing pages, advertisements, and more—giving you timely, relevant messaging without all the manual grunt work.

Have a specific blog or library of resources and articles?

Add resource URLs to show Avid where to look to find the latest stories of impact, donor resources, blogs, podcasts, and more.

Avid will keep track of these to quote and reference when you create new campaigns using Playbooks.

LockStep: Equipping You for Fundraising Success

Avid is a system unlike any other. 

It’s changing the way fundraisers operate. Everything from how they build campaigns to how they determine where to go next.

Any new system, process, workflow, or technology can sometimes feel overwhelming.

That’s why we’ve created LockStep.

LockStep is not an AI chat bot. And it’s not just a tech support line. It’s your partner for fundraising success using Avid.

Every Avid user gets access to LockStep from the first moment you log in. LockStep is there to help you with everything including:

• Onboarding
• Avid Training
• Ongoing Support

Here’s how it works.

LockStep Helps You Get Started with Avid

When you first get access to Avid, you’re assigned a LockStep Specialist.

Your LockStep Specialist is your guide to get up and running in Avid as fast as possible. They’ll assist you with connecting your tools, mapping your data, creating audiences, and even launching your first Play.

Their primary goal is to help you get comfortable in Avid, realizing quick wins through saving time, getting better insights, and improving the effectiveness of your campaigns.

Ongoing Support within Avid

After you’re up and running on Avid, you’ll be assigned a LockStep Expert.

Your LockStep Expert is your go-to person for any and all questions and support you need while using Avid.

• Not sure where to find a particular report?
• Wondering how to customize a campaign in Avid Playbooks?
• Need some guidance to create a custom audience?

Just send your LockStep Expert a note.

Any resource that your LockStep Expert shares with you will be saved on your LockStep screen, giving you quick access whenever you need it.

You can also track all your ongoing LockStep support questions directly in Avid. That way you never miss a response or resource.

Ongoing Training with LockStep Learn

LockStep Learn is your go-to resource for ongoing training within Avid.

Some fundraising tools charge you extra for access to training. But LockStep Learn is built in for every Avid user.

With a catalog of courses, you can learn how to utilize every key feature of Avid.

• Walkthrough the process to connect new fundraising tools to Avid.
• Learn how to get better intelligence using Avid Insights. 
• See how to build custom audiences using Avid Pathways.

All of this and more is available in LockStep Learn—all accessible from your LockStep page in Avid.

A Brand New Design

Modern fundraising is complicated.

Between all your channels, audiences, metrics, and more—keeping a handle on your fundraising program can feel overwhelming.

Fundraising is simplified with Avid—the fundraising operating system.

We’ve refreshed the entire design of Avid to reflect this. It’s simpler. Cleaner. Easier to use.

New Menu & Iconography

The Avid menu has been thoughtfully redesigned to feel more fluid, focused, and connected to the rest of your workspace.

Every element now responds with greater precision and clarity, making it easier than ever to move through Avid, while keeping everything you know exactly where you expect it.

Navigation Menu

Your fundraising operating system should look and feel as powerful as the tools at your fingertips. So we've refreshed the whole navigation to more clearly represent the powerful fundraising tools inside.

Interactive Icons & Buttons

To do something that’s never been done before, you have to make new things.

Avid’s latest button system introduces a modern, consistent design language built for speed, clarity, and future scalability. Every interaction, from launching Plays to diving deeper into data, now feels more intuitive, unified, and unmistakably Avid.

Here's a summary of the new iconography you'll now find throughout Avid:

A Completely Refreshed Design

Throughout every corner of Avid, you'll find a completely refreshed design—giving you more clarity, control, and confidence than ever before.

Here are a few examples of areas in Avid where you'll find a refreshed design, colors, and user experience.

Insights Dashboard

Insights Reports

Pathways

Fundraising Scorecard

Benchmarks