Avid is the first fundraising operating system built—giving nonprofit fundraisers a centralized platform to turn data into action and scale their fundraising impact. This article walks through how Avid works, what it offers, and how it transforms every stage of your fundraising program.
1. One Platform. All Your Fundraising Tools.
Avid brings all your fundraising data and tools under one roof. With a few clicks, you can integrate your CRM, email service provider, ad platforms, analytics tools, and email capture systems. No more data silos. No more fragmented workflows.
The Connections page lets you sync these tools so Avid can aggregate and harmonize your data—creating one unified view of your fundraising program.
2. Real-Time Insights That Drive Decisions
Avid’s Insights Page is your strategic command center. It gives you real-time visibility into program performance and surfaces actionable trends, anomalies, and opportunities.
Key features:
Program Overview: High-level performance metrics to track progress across timeframes.
- Today’s Top Five Insights: Highlights the most important changes since your last login—whether it’s a red flag or a green light—so you know where to focus.
Pre-Built Reports: Your daily, weekly, and monthly go-to reports, automatically updated and available to you in a single click.
With a single click, you can drill into any metric to understand what’s happening and why—enabling fast, confident decision-making.
3. Dynamic Audience Segmentation with Pathways
Avid doesn’t just show you what’s happening. It helps you act.
When you explore reports, you can instantly segment audiences based on real behaviors or trends—like reactivating lapsed donors or activating new ones. These segments are automatically saved and can be synced with your email or ad platforms to launch targeted campaigns.
Inside Avid Pathways, you can:
Create unlimited custom segments
Track audience behaviors
Sync audiences to all of your fundraising channels
Report on the performance of audience segments
Avid Pathways is the segmentation easy button—and personalization becomes your new standard.
4. Scorecard: Get the Big Picture at a Glance
The Avid Scorecard zooms you out to the 30,000-foot view of your program's health. It scores your performance across core fundraising levers:
Retention
Acquisition
Reactivation
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Even better? It includes predictive analytics. Adjust a few variables—like increasing retention or growing acquisition—and instantly see the impact over the next three years. Now you’re planning for long-term growth, not just short-term gains.
5. Benchmarks That Bring Context to Your Data
With Avid Benchmarks, you don’t just see how you're doing—you see how you compare to others.
You can benchmark performance against:
Similar organizations in your vertical
Nonprofits with similar revenue levels
You'll find that Avid Benchmarks lets you compare to metrics down to a level that is unmatched by most other industry benchmarks. Plus, Avid Benchmarks is never out of date.
This level of context helps you make smarter, more strategic decisions, backed by peer data and sector standards.
6. Playbooks: Campaign Execution Powered by Intelligence
Finally, Avid helps you turn insight into action through Playbooks—campaigns built for you using AI tools and backed by tested and proven fundraising tactics.
This isn’t ChatGPT generating generic copy. Avid Playbooks:
Recommends high-impact campaigns based on your own performance
Instantly generates optimized emails, donation pages, direct mail, and more
Include customized copy for every single audience segment
Playbooks gives you the scale and efficiency of a fundraising agency, but at the convenience of a few clicks.
The Bottom Line
Avid is the only fundraising agency in the cloud, designed to give nonprofit teams clarity, confidence, and scale. It connects your tools, surfaces insights, predicts outcomes, and helps you launch high-performing campaigns—faster.
Avid is not just another fundraising tool. It's fundraising, done for you.