Connecting Facebook
- Log in and navigate to the Settings section of your Avid platform
- Click 'Advertising' in the Avid AI Integration Checklist or the Add button and 'System'
- Find Facebook in the listed tiles
- Click 'Authenticate'
- Use your Facebook login and Password (if your are already logged in, it will ask you to choose an account)
- Approve the authentication instructions allowing Avid access (or, if you don't have the right authorization, invite a teammate to join Avid)
Using Pathways
Connecting an advertising system will allow you to push data from your CRM, files, and email through segments in the Pathways menu if you have chosen to use that feature in Avid. To add Pathways to your platform, reach out to your Account Manager or submit a support ticket.
The first time you push a custom audience to Facebook, there are terms of service that need to be accepted.
If you made the initial connection, you will see this:
If you did not make the initial connection, you will see this:
If you are struggling with making a connection through Facebook, please go to the support form in the navigation and reach out.
Data Privacy & Security
When you connect Avid to Facebook for advertising, any customer identifiers used for audience creation are hashed inside Avid before they are sent to Meta. This matches Facebook’s required data-handling standards for Custom Audiences.
Avid never sends unencrypted PII to advertising platforms. All transmissions are encrypted in transit and require explicit authorization from your organization.
You can learn more about how Avid protects your data in our Security & Compliance FAQ, and review Facebook’s own hashing and custom-audience policies for additional clarity.